HIGH-IMPACT MOBILE DOOH

THE CITY
IS YOUR BILLBOARD.

Your audience moves. Your advertising should too. ROAM puts brands in motion through high-impact mobile LED advertising across Johannesburg's highest-density commuter corridors.

ROAM Motorcycle / LED advertising box
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+
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3-Sided High-Nits Matrix
ACTIVE DISPLAY

5,500 nits daylight-readable P2.5 digital screen array delivers high-contrast visual penetration in heavy traffic zones.

ROAM  |  A DIVISION OF ENGAGE MEDIA MARKETING

TRANSPARENCY & FREQUENCY METRICS

MORE THAN A BILLBOARD.
A MOVING MEDIA CHANNEL.

Traditional outdoor media sells static real estate with vague estimations. ROAM operates with strict algorithmic accountability, running in high-density urban corridors with deterministic rotational delivery.

SCHEDULED PLAY

A guaranteed 15-second unskippable creative broadcast slot within the high-cadence 120-second active fleet cycle.

AUDIENCE IMPRESSION

The verified human visual contacts logged as motorbikes navigate busy pedestrian hubs, arterial intersections, and retail nodes.

30
Plays Per Hour
1 broadcast every 120 seconds
450
Plays Per Day
15 continuous operational hours
13,500
Plays Per Month
Guaranteed single-vehicle allocation

HARDWARE ARCHITECTURE

THE ROAM DISPLAY

Engineered specifically for high-density Johannesburg transit corridors. ROAM integrates military-grade LED panels and intelligent telemetry into an agile, street-level mobile advertising platform.

3-Sided Digital LED

Ultra-bright P2.5 outdoor-rated displays provide 360-degree street impact in full direct sunlight.

15-Second Positions

Optimized rotation intervals ensure maximum message retention across congested commuter bottlenecks.

GPS Enabled

Live sub-meter GPS logging verifies hyper-local audience exposure across high-value commercial zones.

Remote CMS Sync

Over-the-air content deployment enables live dynamic creative switches based on real-time campaign needs.

PRECISION GEO-TARGETING

WHERE DO YOU WANT
TO BE SEEN?

Tell us where your customers are. We'll bring your advertising to them with hyper-targeted mobile DOOH corridors across South Africa's premier economic epicenters.

Select high-frequency arterial corridors, executive business districts, or custom radius zones around your retail footprint.

LIVE FLEET DISPATCH · JOHANNESBURG CENTRAL METRO
SANDTON CBD
SELECT TARGETING RADIUS
340K+ Est. Daily Reach
14 BIKES Active Fleet
24.2 MIN Avg. Road Dwell

THE ROAM PARADIGM

OUTDOOR ADVERTISING.
WITHOUT STANDING STILL.

Static billboards wait for eyes. ROAM deploys hyper-targeted mobile DOOH fleets directly into high-density commuter corridors in real time.

MOVE

Break free from fixed coordinates. Move ultra-bright DOOH displays directly through prime traffic streams and pedestrian epicenters.

TARGET

Eliminate static ad waste. Target high-value demographic cohorts by daypart, economic clusters, and real-time movement patterns.

MEASURE

Track impression velocity with precision. Validate live reach, frequency metrics, and verified fleet telemetry on every route.

DEPLOYMENT PROTOCOL

HOW ROAM WORKS

From strategic zone allocation to synchronized high-dwell street broadcast across Johannesburg's primary commercial corridors in under 24 hours.

01
GEO//SELECT

CHOOSE YOUR AREA

Target high-dwell Johannesburg commercial arteries including Sandton CBD, Rosebank link corridors, Rosebank Gautrain node, and Fourways commercial sectors.

Coverage 4 Core JHB Zones
Resolution Sub-Meter Geofencing
02
SOV//CONFIG

CHOOSE YOUR CAMPAIGN

Select your target Share-of-Voice model (Dominance 50% vs Impact 25%), optimize time-band schedules for peak traffic windows, and set total flight duration.

Loop Window 120-Second Cycles
Slot Length 15s Dynamic DOOH
03
SYNC//INGEST

YOUR CAMPAIGN GOES LIVE

High-contrast creative formats are ingested into ROAM's onboard 4K display controller and provisioned across the allocated fleet within 24 hours.

Turnaround < 24h Deployment
Hardware 3000-Nit Ultra-Bright
04
TELEMETRY//ACTIVE

YOUR BRAND MOVES

Your message dominates street-level sightlines with real-time GPS telemetry, verified proof-of-play timestamps, and live heatmap metrics streamed to your portal.

Verification Real-Time GPS Logs
Reporting Post-Campaign Heatmap

Average deployment turnaround: < 24 Hours • Full GPS Proof-of-Play Verification

PARADIGM SHIFT : STATIC VS MOBILE DOOH

WHY WAIT FOR YOUR AUDIENCE?

Traditional billboards rely on commuters passing a single stationary coordinate. ROAM deploys high-brightness digital displays directly into high-density arterial traffic flows, matching urban movement in real time.

LEGACY OUT-OF-HOME

STATIC BILLBOARDS

Anchored to one fixed point. If traffic patterns divert or urban congestion shifts to alternate routes, impressions drop immediately while capital remains locked in static placement.

  • Single coordinate locked for long lease cycles
  • High blind-spot vulnerability from commuter habituation
  • Rigid printed production or long flight lead times
  • Estimated traffic modeling without live GPS verification

ACTIVE DIGITAL FLEET

ROAM MOBILE DOOH

Motorbike-mounted ultra-bright LED displays operating at eye level. Units navigate key arterial roads, financial hubs, and transit intersections during peak traffic congestion windows.

  • Dynamic route mobility covering multiple urban nodes daily
  • Direct eye-level line of sight in slow-moving traffic
  • Instant digital creative updates and daypart scheduling
  • GPS-verified proof-of-play and transit route tracking
STATIC FOOTPRINT FIXED 0.2 KM²
Geographic Reach Single Intersect
Visibility Vector Stationary Peripheral
ROAM FLEET RADIAL ACTIVE MULTI-CORRIDOR
Geographic Reach Dynamic Metro Arterials
Visibility Vector Direct Eye-Level In-Flow

SHARE OF VOICE ARCHITECTURE

YOUR BRAND.
YOUR FREQUENCY.

Every ROAM display operates on an uninterrupted 120-second digital loop divided into eight 15-second high-impact slots. Select your target presence to dominate prime urban transit arteries.

120-Second Loop Matrix (8 × 15s Slots)
Slot 01
15s
YOUR AD
Slot 02
15s
YOUR AD
Slot 03
15s
YOUR AD
Slot 04
15s
YOUR AD
Slot 05
15s
YOUR AD
Slot 06
15s
YOUR AD
Slot 07
15s
YOUR AD
Slot 08
15s
YOUR AD
Active Share of Voice: 25.0% SOV (2 of 8 Slots)
Display Frequency: 60 plays per hour per vehicle

12.5% SOV

STANDARD

Targeted presence for steady brand awareness across key commuter corridors.

  • 1 slot per 120s loop (15 sec)
  • 30 ad impressions per hour / bike
  • Full high-definition 4K playback
  • Standard route GPS tracking

25.0% SOV • MOST POPULAR

IMPACT

Optimal balance of reach and repetition with evenly spaced 60-second intervals.

  • 2 slots per 120s loop (30 sec)
  • 60 ad impressions per hour / bike
  • Dynamic creative scheduling
  • Hourly audience heatmaps

50.0% SOV

DOMINANCE

High-velocity rotation commanding every alternate slot for unmatched brand recall.

  • 4 slots per 120s loop (60 sec)
  • 120 ad impressions per hour / bike
  • Geofenced creative triggers
  • Dedicated account strategist

100% SOV • TAKEOVER

EXCLUSIVE

Total fleet dominance with 100% loop monopoly and synchronized multi-vehicle display.

  • All 8 slots continuous (120 sec loop)
  • 240 ad impressions per hour / bike
  • Fleet route customization
  • Custom post-campaign reach audit

All campaign tiers include verified GPS telemetry, automated proof-of-play logs, and full compliance with South African outdoor advertising regulations.

STRATEGIC DOOH CAPABILITIES

THE ROAM ADVANTAGE

Engineered for high-impact urban penetration where static inventory cannot compete.

MOBILE REACH

Active movement cuts through static blindness, delivering impressions directly along high-density transit arteries.

HIGH FREQUENCY

Continuous corridor repetition cements brand recall across recurring daily commute routes.

LOCATION TARGETING

Deploy display fleets into exact business nodes, commercial centers, and cultural hubs at peak hours.

THREE-SIDED VISIBILITY

Surround sightlines capture pedestrians and vehicles simultaneously with 270-degree LED immersion.

DIGITAL FLEXIBILITY

Update creative variants in real time. Shift messaging instantly to sync with dayparts, weather, or tactical offers.

MEASURABLE DELIVERY

Every campaign is backed by verifiable GPS telematics, playback logs, and proof-of-play impression reports.

JOHANNESBURG. WE'RE LIVE.
COMING NEXT: Cape Town Durban Pretoria

AGENCY PEDIGREE

POWERED BY ENGAGE.

ROAM is a specialist division of Engage Media Marketing, combining multi-channel media buying power with bespoke transit technology.

CREATIVE. MEDIA. TECHNOLOGY. MOVEMENT.

One ecosystem built to help brands get seen across Johannesburg's most competitive arterial routes. From campaign creative and dynamic scheduling to live telemetry, you benefit from a full-service agency infrastructure.

  • Full-service creative optimization for mobile digital out-of-home
  • Integrated performance reporting and live proof-of-play logs
  • Dedicated media strategist assigned to every flight schedule

ENGAGE MEDIA

MARKETING GROUP

Enterprise-grade media strategy, digital execution, and technology innovation under one unified umbrella.

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